Comments on: Yuppiechef holds Woolies Lovebird ransom

By: » Yuppiechef’s 5th Birthday » Spatula Magazine

» Yuppiechef’s 5th Birthday » Spatula Magazine — Mon, 22 Aug 2011 13:36:25 +0000

[...] has happened along the way: from Lovebird ransom notes and Loeries to community cookathons; cake-baking with kids at the Mount Nelson [...]

By: We <3 Yuppie Chef! «

We <3 Yuppie Chef! « — Sun, 05 Jun 2011 20:29:34 +0000

[...] They have also received a lot of attention this year after winning a GOLD Loerie for their “Lovebirds Campaign“, where they essententially highjacked Woolies’ URL and held it hostage untill Woolies [...]

By: We’re hiring: Customer Service Wizard | Spatula Magazine

We’re hiring: Customer Service Wizard | Spatula Magazine — Thu, 25 Nov 2010 16:30:34 +0000

[...] considering this job, make sure you know about our lucky silver coins and our approach to ransoms. Also, watch us in action at last year’s Good Food & Wine Show, see how we celebrate, [...]

By: Lovebirds | Brandslut

Lovebirds | Brandslut — Thu, 21 Oct 2010 05:33:40 +0000

[...] images courtesy of their in-house online magazine, spatula: “Our Lovebirds campaign (read the original story here) showed how a simple idea, quickly acted upon can pack an enormous punch thanks to the advent of [...]

By: We won a Loerie! | Spatula Magazine

We won a Loerie! | Spatula Magazine — Mon, 04 Oct 2010 17:32:18 +0000

[...] Lovebirds campaign (read the original story here) showed how a simple idea, quickly acted upon can pack an enormous punch thanks to the advent of [...]

By: JT

JT — Wed, 03 Mar 2010 14:44:48 +0000

i actually heard you on highveld. i was chuffed to say the least (why? well because I had a personal email from you guys…does that make me famous also?) . so glad it all turned out well. hugs always.
JT
xxx

By: Ann Williams

Ann Williams — Wed, 24 Feb 2010 12:32:04 +0000

This is just brilliant all around!
Hey. Has anyone thought to give Woolies a thumbs up vote for this on helloPeter?

By: SydNasty

SydNasty — Thu, 18 Feb 2010 15:00:37 +0000

Woolies and Yuppiechef making us love to be South African, I can imagine what this whole thing could have turned out like if it was in America or Europe. Lawyers for both sides would bespending sleepless nights trying to nullify each other’s actions in court. But here in Mzansi we have brands like Woolies and Yuppie chef who can manage to create positive outcomes out of the whole situation-now that’s the real “ubuntu” we always talk about as South Africans!

By: Colleen

Colleen — Fri, 12 Feb 2010 11:47:34 +0000

It has been so cool following and taking part in this amazing “crime of passion” You guys all rock.

By: Andrea

Andrea — Thu, 11 Feb 2010 10:46:06 +0000

Well done to Woolworths for going with the flow on this one. It must have raied their “cool” kudos significantly! Great idea.